Midtown Blog
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Jul 28
Corporate Protectionism: Does it Do More Harm than Good?
If you listen to NPR’s “Marketplace with Kai Ryssdal” with any regularity like I do, you’ve probably heard the term “protectionism” bandied about once or twice in the past year or so. Now I was an English major, so please [...]
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Jul 23
“QR Codes”- Part 2 of Taking Full Advantage of Cell Phone Technology
While covering South by Southwest, Gina Trapani from Fast Company saw funky square dot configurations spotted everywhere. So what are they? They are QR codes. A QR code is a two-dimensional bar code created by the Japanese corporation Denso-Wave in [...]
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Jul 8
Are Businesses Taking Full Advantage of Cell Phone Technology? Part 1 – Texting
Did you know there are 285.6 million U.S. wireless subscribers? The latest year-end report from CTIA, an international association for the wireless telecommunication industry states this is 91% of the total U.S. population. In 1995, there were only 33.5 million [...]
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Jun 26
Web-To-Print: Where Brand Consistency and Budgets Meet
For many businesses today, the marketing motto is keep costs down while maintaining brand consistency. This can be a challenge, especially when there are multiple locations with nationwide sales networks or various distributors. I have recently gone “under the hood” [...]
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Jun 23
A Beginner’s Guide to Marketing through Social Networking
As I’ve written about several times and as you’ve no doubt read elsewhere, social networking is the new frontier of the marketing world. However, for many companies, the prospect of entering into this new media sphere is a daunting one. [...]