Midtown Blog
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May 15
Smart Strategies for Maximizing Print
All around us, we hear about the benefits of going paperless. When it comes to marketing, that’s just not a smart move. When our inboxes are clogged with spam and any company can look big and successful online, print carries [...]
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Apr 10
You Don’t Need Big Data for Personalized Microsites
If you have not yet used personalized microsites to boost response rates and survey your customers, what is stopping you? Is it because you don’t have a database to deploy the campaign? If so, you might have a misconception about [...]
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Apr 10
Tough Economic Times Need Proactive Marketing
The economy is bouncing back, but marketing budgets are still tight. Are you tempted to slash your print marketing budget to save a few dollars? If so, you are likely to be counterproductive. Difficult economic times are about survival. The [...]
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Mar 6
Meaningful Messaging
The owner of Midtown Printing & Digital Solutions, Tom Auffenberg, receives and reads Smart Business St. Louis magazine, on a regular basis. I receive torn out pages from him for me to read fairly often. In the February issue, there [...]
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Jan 21
Self-Mailer Postal Regulation Changes in 2013
Are you aware of the new requirements that are required for your self-mailers? The USPS says that this change will reduce damage to your mail and stop their sorting equipment from jamming. Here is what you need to know: 1. [...]