Midtown Offers Innovative Print-to-Mobile Solution
January 26, 2011 — Midtown Printing is proud to announce a new partnership with Print 2D, a premier mobile development company offering turnkey mobile web solutions for companies large and small. Print 2D is owned and operated by the Warbasse Design Agency, who is known for their work in the entertainment industry. Some of their more memorable integrated media campaigns just last year included Iron Man 2, HBO’s True Blood and most recently Disney’s Tron Legacy.
“This new partnership is the latest in Midtown’s ongoing effort to improve the effectiveness of our clients’ print advertising and marketing campaigns,” says Midtown President Tom Auffenberg. “Our collaboration with Print 2D represents a continued commitment to quality and provides our clients with the most advanced print-to-mobile integrated package solution.”
The platform ties print advertising to the mobile web, providing marketers the ability to reach a larger segment of their target audience and interact with them via smart phone technology. This is achieved by employing a host of 2D bar codes, including quick response codes (QR codes) to route consumers to promotional content via a true mobile platform. QR codes printed on marketing collateral bring anyone with a QR code enabled smart phone much more information about the print ads offering. Upon scanning the QR code, the user is routed to an interactive mobile platform where the advertiser can customize, enhance and even measure the user experience.
This QR code service exceeds that of other free QR code packages in three major ways. First, it offers custom designer codes, allowing your company’s unique brand identity to be incorporated into all elements of the campaign. This custom mobile platform experience also ensures that users are directed to an engaging, dynamic, mobile experience that will enhance customer loyalty. Finally, there is robust analytics program that provides you with perhaps the most vital component of any effective marketing effort – the ability to track the results.
This technology creates a myriad of new opportunities for advertisers looking to connect with prospective customers. “Mobile technology brings with it the opportunity to reach your audience on a device they carry with them all the time,” says Philip Warbasse – CEO Warbasse Design. “Advertisers who can interact with potential customers in a compelling way will stand to benefit the most.”
Some mobile advertising possibilities include streaming audio/video, mobile coupons, prizes and social tie-ins. In addition to the aforementioned features, Print 2D exclusively employs PLUSH Mobile Servers to determine the type of phone being used and then directs the user to content specifically designed for that particular phone. By utilizing these expanded features, Midtown Printing seeks to turn “ink-on-paper” into a true “user experience” that garners quantifiable results.
“Through this technology, I believe that Midtown Printing is providing our clients with the most innovative, interactive advertising solutions available in the market today,” said Auffenberg. “By working directly with the Midtown/Print2D team, clients will be able to integrate multiple platforms, increase interactivity with their customers, and ultimately produce concrete, measurable results through high quality print. ”
Note: The term Quick Response (QR) Code is a registered trademark of DENSO Wave Incorporated.
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Contact: Kathleen Carroll Parvis
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